Bond film delays are reportedly causing product placement havoc for brands

[PSXer]

https://www.theverge.com/tldr/2021/1...duct-placement

The latest James Bond movie’s pandemic-related delays are reportedly causing problems for its marketing deals, with advertisers concerned that the film may end up featuring outdated product placements, The Sun is reporting. The 25th Bond film, No Time To Die, is currently due to release in cinemas on October 8th, over a year after it was originally meant to release.

“Some of those things were the very latest models back when they started filming” a source told The Sun, “but by the time the movie comes out now it will look like Daniel Craig and all of the other cast members are carrying something that has been out for ages. That isn’t really the point of these deals.”

Although the film will reportedly feature Omega watches, Bollinger champagne, and Adidas footwear, it seems likely that HMD Global’s Nokia phones are at risk of dating most quickly. HMD Global announced last year that the film would include its Nokia 8.3 5G from last year, and TechRadar reports that the film is also set to include the Nokia 7.2, which was first released in 2019.

The Sun reports that the movie could face reshoots to hide its outdated products, and quotes a source as saying that some scenes may be “carefully edited.”




Brands are the real victims of the pandemic