Why is the noun "media" almost always treated as singular these days?

[Mustard Stain]

I asked our proofreader about that once when he let the noun-verb agreement slide for the first time (and he's usually quite the stickler for details like that). He said it's at a point where it's evolved in common usage to essentially become a collective term, like "pride" for a "pride of lions".

Strictly speaking, it's not, it's still the plural of "medium".

ETA: He finds it irksome, BTW.

[Lounsbury]

Originally Posted by Mustard Stain

Strictly speaking, it's not, it's still the plural of "medium".

Except in the usage as referring to the press, it really has lost any connection to that word. Thus one sees "medias."

[Islander]

Originally Posted by Lounsbury

Thus one sees "medias."

Ow.

Lounsbury, you are one cruel curmudgeon.